Overview

I led design from 0 to 1 for a B2B analytics platform used by healthcare organizations to send interventions and track its progress. With no existing product or system, I created the design foundations from scratch, including the component library and chart framework, and designed the first core product surfaces with scalability in mind.

My Role

As the lead product designer, I was responsible for defining the product’s UX and UI direction from the ground up, while making sure the information was accessible to end users. I partnered closely with data scientists and engineering to set accurate standards for MVP while establishing patterns for future scaling. I designed the core analytics workflows, chart framework + interactions, component library/tokens, documentation, and design standards.

The Problem

There was no existing platform, no established patterns, and no shared UI language. We were working with complex data that needed to be visualized in an accessible way. We also needed to deliver an MVP quickly while also building a foundation that would scale.

• Define an information architecture and interaction model for analytics workflows

• Establish a cohesive visual language and reusable components

• Create chart standards that would remain consistent across future features

• Design for real-world data conditions, not ideal datasets

• Enable the team to ship quickly without creating design debt

Target Users

Our primary users were project or operation managers working in healthcare NGOs. They needed to spot trends, compare cohorts, and translate insights into action, often under time pressure and with varying levels of data literacy.

User research also revealed that many of our target users had limited experience with analytics platforms and data visualizations. To support them, I designed simplified task-based workflows for creating interventions, along with charts and graphs grounded in industry best practices, iterated through biweekly demo sessions with our partners.