Causal Foundry, an AI health-tech startup backed by Google and the Gates Foundation, needed a brand identity that could communicate clarity, credibility, and innovation to a global healthcare audience. The goal was to create a brand system that felt both rigorous and accessible.

As founding designer, I led the development of a scalable visual and verbal identity across brand, web, and guidelines. The result was a cohesive system designed to support trust, strengthen recognition, and give Causal Foundry a clear, confident presence across digital touchpoints.

See the full Brand Guideline