Causal Foundry, an AI health-tech startup backed by Google and the Gates Foundation, needed a brand identity that communicated trust, clarity, and innovation while remaining accessible to global healthcare partners. The goal was to position the company as both a thought leader in causal inference AI and a trusted collaborator for researchers, clinicians, and policymakers.

As Brand Director, I led the development of a scalable visual and verbal identity system. Through stakeholder research, I translated diverse perceptions of AI in healthcare into clear messaging, a modern design language, and comprehensive guidelines. The system combined clean typography, an approachable color palette, and precise iconography to balance technical sophistication with human-centered accessibility.

The identity extended into digital platforms, including a responsive website, an educational hub and a trusted entry point for partners, reinforcing credibility through thoughtful UX and mobile-first design. This work established a consistent, future-ready brand system that supports Causal Foundry’s mission and growth.

See the full Brand Guideline