ONIMA Pantry is a hot sauce brand that redefines heat and flavor through an omni-dimensional model—balancing layered profiles inspired by the complexity of fine wine and craft spirits. The result is a sensory experience that positions ONIMA beyond traditional hot sauces.

As Brand Strategist and Creative Director, I built the brand’s visual identity, packaging and labels, and positioning to establish it as a premium player in the condiment space. My work spanned strategic framework development, messaging refinement, and a distinctive aesthetic across packaging, digital platforms, and print collateral.

Beyond identity, I lead ONIMA’s marketing campaigns and content strategy, managing the creation of narrative-driven assets across social, digital, and print channels. I also design and direct influencer partnerships, cultural collaborations, and immersive brand activations.

Visit IG @onima.pantry