As Lead Interactive Designer, I was responsible for shaping the visitor journey across all digital touchpoints. Working closely with architects, curators, and media teams, I helped craft a cohesive spatial narrative that integrated interpretive graphics, modular displays, and interactive media to engage a younger, more diverse audience.

A key focus was developing a digital engagement strategy seamlessly embedded within the physical environment. Highlights included a touch-based experience with local facts, a nine-screen media wall capturing Lexington’s culture and energy, and a customizable digital postcard station for visitors to share their journeys. Each activation was designed to be intuitive, participatory, and connected to the broader visitor flow, reinforcing the center as a flexible, welcoming system rooted in hospitality.